According to SAPW, as part of a proactive consumer awareness campaign to generate excitement during what is regarded as a “slow part of the year” , a diverse range of successful tastings was held at trade and consumer shows in Washington D.C., Florida and Georgia.
The Washington D.C. International Wine & Food Festival is reputedly one of the events to at which to “see and be seen!” Over 280 domestic and International wineries boasted their finest vintages, and more than 12 000 visitors from 30 states had the chance to taste Jabulani and Matuba wines!
In Fort Lauderdale, SAPW invited Florida Distributor Southern Wine and Spirits, along with the trade and public, to enjoy Jabulani wines, and experience their first taste of Matuba, at an informal gathering.
The wines were paired with various South African specialities, including nuts, cheeses – not to mention Biltong - for a truly traditional flavour!
Southern Wine and Spirits & SYSCO Gourmet Show
This popular show, co-hosted by Southern Wine and Spirits and SYSCO Food Services, took place on July 26th at the American Airlines Arena in Miami. It was very well organised and gave us a wonderful opportunity to showcase Jabulani to the top on-consumption trade.
Georgia Food Industry Association – Annual Convention
With over 1000 retailers, wholesalers and suppliers present, the GFIA is one of the state’s most important trade shows. This multifaceted event provided an ideal platform for North East Sales Distributing (a major Sponsor) to showcase our Jabulani range, while networking with the trade.
Here’s to more of the same!
DISTRIBUTION DEBUTS
Welcome Aboard!
Tri County Wholesale Distributors, Ohio, have been appointed to distribute Jabulani to the Mahoning, Trumbull and Columbiana Counties.
Pine Street Trading, New England, will act as Jabulani distributors in Main and New Hampshire.